In an advertising age, media change every day, yet evidence shows that Canadians have never stopped tuning in to radio. When accountability is critical, effective and creative use of radio offers outstanding return on investment.
Listeners have an emotional connection with their favourite stations and announcers. They tune in regularly, build bonds with on-air personalities and trust the information they hear. Listeners believe their station is speaking directly to them.
Radio engages the listener’s imagination and creates vivid theatre of the mind. That’s why radio advertising has the power to penetrate barriers, inspire thought, create action and deliver results.
Win credibility. Stay on top. Increase the bottom line. Whether you’re a media planner or buyer, agency strategist, creative or advertiser, VISTA Radio is your premier resource for radio advertising support, inspiration, and the tools you need for on-air success.
Consumers spend a significant part of their day listening to radio, it delivers higher adult reach than newspaper and TV in all day parts from early morning to early evening. (Source: BBM-RTS Fall 10)
This ongoing, daily presence in the marketplace is key to creating a competitive edge enabling advertisers to stand out amongst the increasing volume of consumer-targeted messages.
Radio’s cost efficiency allows advertisers to be heard not only every day, but multiple times throughout the day. This average frequency is critically important for quickly delivering advertising response – web visits, store traffic, sales, brand recall and intent-to-purchase.
Sean Matheson
GSM – Vista Ideas
1-877-847-8211
smatheson@vistaradio.ca
Joe Gabor
Director, Business and Digital Innovation
1-250-207-2024
jgabor@vistaradio.ca
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